Block Invalid Traffic

Block invalid traffic are a big problem for publishers, and not just because they waste ad spend. They also skew engagement metrics and damage publisher data, which can ultimately hurt ad revenue and impact campaign performance.

Advertisers want a good return on their ad spend, and they don’t want to be fooled by fake clicks that won’t convert. However, Google and other ad networks aren’t incentivized to aggressively crack down on invalid traffic. They just need to do a good enough job so that advertisers will keep pouring their budgets into the system.

Cleaning House: How to Effectively Block Invalid Traffic and Boost Ad Campaign Performance

Despite these efforts, large amounts of invalid traffic continue to slip through the net. This is especially true for sophisticated invalid traffic, which can be hard to detect and requires more advanced analytics and human intervention. As a result, publishers still lose significant amounts of revenue to fraudsters.

Fortunately, there are ways to spot potential problems with your traffic and reduce the amount of invalid clicks you receive. For example, you can use tools like Google Analytics to look for suspicious behavior such as a sudden drop in unique visitors or a high bounce rate. You can also take a closer look at your average session duration, which could indicate bot activity. You can also block IP addresses that send invalid traffic, as well as identify specific areas of the world (e.g. zip codes) that are known to send invalid traffic. You can then add these areas to your blocking list in Lunio.