Assessing IP Reputation to Prevent Cyber Threats
Assess IP reputation to prevent cyber threats company’s reputation is its identity in the Internet. If it hangs with shady characters, or if it’s on the same network as troublemakers, your reputation can take a hit. That’s why it’s critical to monitor reputation regularly and nip problems in the bud before they spiral out of control.
If your email reputation score takes a dive, it can be tough to get back up to the good side. A few things can make or break an email sender’s reputation, including sending high volumes of spam emails, or being associated with other types of malicious activity such as launching distributed denial-of-service attacks or dropping malware.
Another risk is having malware attributed to your IP address, whether from a misconfiguration or an intentional hacking attempt. This can lead to your email or web applications being blocked by security solutions, and also impact a business’s ability to conduct online sales and marketing.
Bot Detection Check to Prevent Automated Threats: Stay One Step Ahead
To prevent these risks, regularly run rootkit scans and work with your IT/InfoSec team to clean up a compromised server. Update passwords and implement multifactor authentication to limit unauthorized access. And remove footholds used in previous attacks by removing old logins and running penetration testing services to uncover vulnerabilities.
Follow general email marketing best practices to avoid spam complaints and phishing attacks, and implement email authentication protocols such as SPF, DKIM, and DMARC. Keep your email lists clean by removing invalid addresses and inactive recipients and periodically cleaning them. And conduct phishing simulations and security awareness training to educate your staff and users about common cybersecurity threats.